When a new year rolls around, you can count on seeing a slew of innovations on social media.
It’s imperative for every company or brand to take advantage of social media marketing. However, in 2023, publishing without a strategy will not assist you succeed in achieving your objectives.
What’s the fix? To be in the know and capable of creating engaging material on social media platforms.
Here are ten social media trends that every content producer, entrepreneur, and company owner should be aware of in 2023 to remain ahead of the competition, generate engagement, and enhance sales. In addition, we’ve included suggestions for how you may immediately begin implementing these ideas into your marketing for the coming year.
Rise in social media shopping
There was a meteoric surge in e-commerce conducted entirely within social networking sites in 2022. With the addition of features like product tagging, direct message purchases, and the ability to set up a virtual storefront, Instagram shopping has quickly become one of the most popular ways to shop on social media.
By 2026, the social commerce market might be worth $6 trillion worldwide. According to Instagram data, 70% of people use Instagram to find new items, and 49% of people find new products on TikTok Shop, which is increasing quickly.
Rather of relying on the conventional sales funnel, 2023 marketers and brands may take use of social commerce on sites like TikTok.
Sustainability is going to be the standard
In recent years, environmental protection and long-term sustainability have received a lot of attention. In 2022, several well-known companies made the decision to make sustainability a top priority, and they witnessed positive results.
Gen Z is not afraid to reward or punish businesses with their purchasing power, and 82% of consumers want corporations to put people and the world before profits. In addition, members of Generation Z are more inclined to buy from sustainable companies and are ready to pay a premium of 10% to do so.
Seventy-five percent of millennials are open to shifting their shopping patterns to favour sustainable companies.
Genuineness is rising to the top
Consumers place a higher value than ever before on trustworthiness and originality.
People’s tastes are shifting, and they’re tired of seeing the same influencer-brand advertisements over and over again. Brands that include genuine customers in their advertising are more appealing to Generation Z (82%), and the 47% of consumers who are becoming weary of repeat influences.
Emfili forecasts that 2023 will be the year of authenticity, and applications like BeReal and TikTok Now are demonstrating that consumers need authenticity on social media.
Tacking on to the previous trends, TikTok SEO will rule in the future
TikTok has evolved into something far more than a simple video-sharing app. TikTok has become a search engine in addition to a marketer’s dream platform thanks to its meteoric surge in popularity and engagement.
Because so many of us are accustomed to doing searches on Google, search engine optimisation (SEO) is crucial for attracting users to websites. However, Generation Z increasingly uses video sharing websites like TikTok as their primary search engine. Google reports that forty percent of its youthful users instead use TikTok to find restaurants.
This opens up a new possibility for using TikTok to optimise your content for social search using certain hashtags and keywords.
Short-form video will rule the internet
87% of companies report that video content has improved traffic, and 86% claim they are already using video as a marketing strategy. Eighty-one percent think it has contributed directly to higher sales.
Video content, however, must be succinct and powerful to keep viewers engaged because attention spans are increasing shorter and shorter as a result of platforms like TikTok and Reels.
A majority of viewers (58%) prefer videos under 60 seconds in length, while over 60% say they will skip through longer ones. Since short videos have the best return on investment (ROI) of any social media content type, companies should start exploiting the current trends on Instagram and TikTok to create digestible content.
Closed captioning will become the norm in the video industry
It’s a smart marketing move to include closed captioning to your videos since they make your material more accessible to a wider audience.
Also, 80% of respondents stated they were more inclined to view a video in its entirety if subtitles were present, and 69% of individuals watch videos with the sound off in public places. And according to LinkedIn’s own data, 79 percent of viewers of feed videos do it without audio.
People are more likely to view the entire video if you use closed captions, and you may optimise your video for social search by include keywords in the captions.
Development of in-person purchasing methods
Live shopping, in which a presenter such as an influencer, celebrity, stylist, or brand owner promotes items via live streaming, emerged initially in China. Massive traffic, engagement, and sales may be generated during a live stream because the promotions finish when the stream does.
According to Coresight Research, by 2024, the live-streaming sector will generate $35 billion in eCommerce revenue. Live shopping isn’t just being used by major retailers like Nordstrom and Khiels.
Covey and Joanna Vargas Skincare are two examples of skincare companies that have used the Shop Lit Live live-stream shopping platform. Social media platforms with live functionality, such as Instagram Live and TikTok Live, may be used by brands to create live-stream events that enhance brand exposure, engagement, and sales.