As someone who handles many social media profiles, you know the pressures of multitasking.

The use of social media management tools can help reduce this anxiety. You may save time and energy without compromising the quality of your content when you use the correct social media dashboard.

Just what is the definition of social media management?

The term “social media management” refers to the act of overseeing and directing your company’s many social media profiles and social marketing efforts. Social media marketing encompasses a wide range of activities, from strategy development to content creation to distribution and analysis across many platforms.

Managing a brand’s social media accounts is crucial to expanding and protecting its online reputation. Yet, as was before said, it’s not always an easy or quick procedure.

For the year 2023, these are the 10 most useful social media management tools.

It’s not hard to get a social media management tool nowadays. Not all social media management tools are created equal; while some are made to assist every business, others are made to assist only certain businesses (such as agencies and large corporations) or certain areas of social media management (e.g. analytics or social listening).

1. Hootsuite

Millions of businesses, both big and small, from all over the world rely on Hootsuite, making it one of the most popular social media management platforms available.

Hootsuite is an all-in-one social media management service that allows you to publish and schedule posts, connect with followers, and monitor your progress across many channels from a single, intuitive interface.

2. Sentimental

Schedule your content’s publication in a specified order with Sendible, or organise similar pieces into campaigns for streamlined administration. In addition, you may rearrange release dates with a simple drag and drop. You and your team can keep track of all of your content creation and distribution with ease thanks to a content calendar that is both attractive and adaptable to your needs.

Sendible’s single-view inbox lets you monitor all client communications in one place, and the app’s priority filter lets you sort them by importance and focus on the most important ones.

3. SocialPilot

For companies and marketing firms that handle many social media profiles, there is SocialPilot. This tool is worth considering if your team places a high priority on collaborative efforts, the development of processes, and the generation of bespoke reports for customers.

SocialPilot’s social inbox feature lets you interact with your audience after you’ve scheduled and published content across several channels. A dashboard allows you to keep tabs on social media chatter pertaining to your company, your rivals, and your industry as a whole.

4. AgoraPulse

AgoraPulse is audience-building and engagement-boosting social media management software. This programme allows you to present your customers personalised social media reports, schedule and publish posts, connect with followers, and track your success.

AgoraPulse provides a centralised social inbox where you can read, reply to, and distribute consumer inquiries, comments, and reviews, in addition to its robust scheduling and publishing capabilities. You may save time by using pre-set responses, automatically labelling discussions, and assigning talks to certain team members.

5. Loomly

Loomly is a straightforward platform that facilitates social media management and aids sole proprietors and small enterprises in the development and branding of their social content and sponsored advertisements. The interface is straightforward, and it is made so that you can control your content, social assets, and advertising from a central location.

In addition to its robust publishing tools, Loomly also provides a content recommendation feature that compiles a list of ideas for posts based on social trends and RSS feeds. Moreover, the platform can be directly integrated with chat applications like Slack and Microsoft Teams to guarantee that your staff and customers are always kept abreast of any new material.

6. ContentCal

It’s no secret that remote teams may benefit greatly from the use of a social media management solution like ContentCal, which allows for streamlined content management across many platforms. ContentCal enables you to streamline your processes, delegate labour, and increase your output by automating the scheduling of articles and the creation of workflows.

This platform also provides a consolidated social inbox where you can track and respond to brand mentions in real time.

7. Panic among the crowd

It’s common for content producers and businesses to utilise Crowdfire in order to keep track of everything happening on their various social media channels.

In a nutshell, you can use this app to schedule posts on your website and then push them out to your social media accounts. You may also save time otherwise spent making unique pictures for each social media platform by having your posts automatically adapted to each channel’s aesthetic. There are two methods for publishing content online after it has been created: automated scheduling and manual scheduling.

8. SocialBee

The social media management platform SocialBee simplifies the process of creating and sharing content across several platforms.

You may easily organise your information for optimal delivery to your audience with the aid of this tool’s intuitive UI. Moreover, you may import information from many sources and modify it for usage on the various social networks.

9. EClincher

In order to assist businesses save time and effort on social media campaigns, eClincher was developed as a social media management tool.


MeetEdgar’s creators intended for it to be used for such social media automation. The automation capabilities are intuitive and easy to use, but they also provide a full set of functionalities.

What is the best platform for managing a social media presence?

If, for instance, you rely heavily on Twitter for communicating with your target audience, then TweetDeck is the app for you. But, Hootsuite is the way to go if you want to save time and effort and manage all of your social media marketing from an one dashboard.

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