Ryan LeeTo attract people’s attention, you need to be active on social media.
Also, they may be discussing your company, the competition, and the issues you can address for them on social media.
But if you can’t filter out the background chatter on social media and monitor the talks that really matter to your company, you’re leaving a lot of money on the table.
Read this in-depth article to learn all there is to know about social listening. What it is, why it matters, and how you can use it to monitor your competition, track important discussions, and improve your service to customers.
A definition of social listening
If you want to know what people are talking about on social media, but don’t have the time to scour the web for it, you need social listening technologies.
With it, you can:
Listen to real-time conversations about your brand.
Keep tabs on mentions across the most popular social media sites.
Think about the impact, tone, and reach of that social message.
Examine the data that matters and look for patterns.
Produce summarised reports to get a bird’s eye view of the situation and communicate your findings with stakeholders.
With social listening, you’ll never miss a mention of your brand where it matters
Let’s be honest: maintaining a presence on social media wasn’t a full-time job a decade ago. To begin with, social media wasn’t a major part of your marketing mix because your intended demographic wasn’t using it.
You had a few social media profiles, if any at all, and you weren’t sure whether you were making any progress.
How times have changed, eh?
Indeed, things have changed a little bit recently.
These days, most firms have at least a token presence on social media platforms like Facebook and Twitter, when before they were used mostly for chitchat among employees. Furthermore, it’s become an effective marketing strategy.
Maintaining contact with clients and answering their inquiries requires minimal effort on the part of your company.
This is easier said than done, especially if your intended audience frequents a wide variety of social media platforms (Facebook, Twitter, Instagram, YouTube, Pinterest, and even Reddit).
As a consequence, you can’t possibly keep tabs on what people are saying about your company and sector across all of these platforms at once. Not until you have some assistance.
For this reason, there are social listening technologies.
Every company has something to gain from social listening.
Finally, we are all too aware that data is useless if it is not put to good use.
If you want to know the “why” and “how” behind every mention of your business, a social media listening tool will provide you the answers.
Stay on top of your many social media accounts with one simple interface
Indeed, this is the main idea. It is possible to check each and every network for any reference of your brand.
The technique has two major problems, though:
It’s not worth your time and effort.
Things will pass you by.
There are just too many people involved, consumers, and sources to listen to everyone. Finally missing anything might result in a complaint from a valuable consumer or a glowing recommendation from an influential person.
Yet there’s no need to take that chance. Every time your business is mentioned on social media, a social listening tool will collect that information and display it for you.
Using social media to listen in on relevant talks regarding your company’s offerings
Even if your service is unparalleled, the value of your brand depends on how much buyers are ready to pay.
The modern consumer expects excellent service from the brands they support, and companies that can’t provide it will fail.
Working in advertising taught me one thing for sure: people are always, always, always complaining. In the days before social media, customers could contact companies via toll-free numbers or snail mail with their concerns. This was an intimate and time-consuming procedure.
According to research shared by Convince and Convert, over half of all social media users have publicly complained to a business via social media.
What’s more, Altitude found that 80% of customers want businesses to respond to their social communications within 24 hours. If they go beyond that, businesses run the danger of seeing their clients defect to a rival.
Social media may now be used to harm your brand if you aren’t careful.
Using social listening to spot dangers
The world of social media is a dynamic and competitive one. After all, this is the medium through which ideas and information may spread rapidly over the world. Because of this, marketers need to keep an eye out for bad reviews. A single dissatisfied customer or former employee may ruin a company’s reputation with a single negative review. When only one person says anything negative, that number may quickly grow to hundreds, and perhaps thousands, if the message spreads.
A brand crisis may strike when you least expect it, which may seem dramatic. If it happens, you’ll be relieved that you were able to catch it early and lessen the blow. Thus, crisis management plans should incorporate social media monitoring.
Your items will benefit from social listening
Mention, an advanced social listening tool, is made with teamwork in mind. If you see a thread that someone on your team needs to respond to, you can give them a task directly from the app and they’ll get an email alert.
If you want to know if your present offering is meeting the needs of your target audience, social listening is a great tool to use.
In order to improve your offerings, you must first understand how your intended customers feel about them.
You’ve definitely seen by now that individuals will discuss anything and anything on social media.
The good news is that despite the fact that it might be annoying, it is also a terrific location to obtain genuine feedback on your product.