Streaming in real time has an unmistakable, unfiltered quality. As a result, it is a fantastic tool for keeping your audience interested. The TikTok LIVE feature is a great way to interact with your viewers and expand your audience. This comprehensive guide will teach you everything you need to know to start broadcasting live on TikTok and start building brand awareness and engagement.

For those who are unfamiliar, what is TikTok LIVE?

TikTok LIVE is an option within the app that enables live streaming. This opens the door to instantaneous communication with your target demographic. You can edit your LIVE videos just like your regular TikTok videos, with filters and effects.

With LIVE, the video streams in real-time and is not limited in terms of time. Traditional TikTok videos, on the other hand, are limited to a maximum length of 10 minutes and must be recorded in advance. In addition, not everyone is allowed to use LIVE, though anyone can upload a standard video.

TikTok streaming instructions (with screenshots)

Currently, you should try out TikTok LIVE. To livestream on TikTok, all you need to know is how to make a TikTok and have experience going live on other social networks. This is a comprehensive tutorial on how to broadcast live on TikTok.

  • To start using the camera, step one is to tap the “+” button. Using this button is the same as recording or uploading a regular TikTok video.
  • Two, tap “LIVE” in the bottom navigation bar after swiping left. The feature may not be available to you just yet if you do not see this option.
  • Third, fill out your LIVE with specifics like a title, subject matter, and thumbnail. This is a crucial step because it will tell people what to expect from your stream. Even if no one has heard of you before, with the right thumbnail and title, you may be able to get them to watch your TikTok LIVE.

The thumbnail, as you can see below, is the first thing that readers will notice. The LIVE stream’s title should convey the nature of the broadcast and entice viewers to watch.

  • Fourth, when you’re ready to begin broadcasting, tap the red “Go Live” button that appears at the screen’s bottom. That settles the matter. You’ve decided to go live on TikTok. You can change the orientation of your camera or apply filters and effects during your livestream. To further customise your TikTok experience, you can enable or disable comments and add moderators.

The advantages of TikTok LIVE

If you have a large following on TikTok, you may be wondering if going live is really worth the hassle. You may want to incorporate TikTok LIVE into your social media video marketing strategy for the following reasons:

Genuine participation in the here and now

TikTok LIVE facilitates real-time communication. You’re free to express yourself honestly and connect with the listeners. Because of this, you can build trust and loyalty among your audience members. Instead of seeing you as a creator or a business account, your audience can relate to you more as a friend they’re chatting with in real time.

Totally no cost to you

TikTok LIVE can be used without cost. In other words, as long as they meet the criteria, any user can go live on the platform. To rephrase: you have at your disposal a no-cost method of establishing rapport with your target demographic and increasing participation.

Produces in less time

Producing a video for TikTok is challenging. Producing a high-quality TikTok video requires significant investment of time, energy, and creative thought. LIVE broadcasts are less scripted and more impromptu. Being spontaneous, they require much less time to create than traditional TikTok videos. Going live on TikTok could be the solution if you’re stuck for video ideas or looking for a simple way to instantly engage your audience.

Possibility of financial gain

Participants in TikTok’s Creator Next programme have the option of turning on the LIVE Gifts feature and making money during livestreams. Here, your followers can “give” you a hand wave or a doughnut in lieu of a real present.

With the help of the Gifts, you can amass a large quantity of Diamonds, which can be exchanged for real-world currency. The more viewers who interact with and give you Gifts during your broadcasts, the more money you will make.

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