Instagram is the most famous application worldwide, with 1 billion active monthly users and 500 million users per day. It is the best platform for brands to market their product and increase their business to get more sales. Instagram stories offer more opportunities for brands to enhance their business and get more audience to their profile. 

Stories are seen at the top of the Instagram home page and have the ability to attract more new audiences. If you are trying to increase your business using stories, here are a few tips to follow and improve your reach on the platform. 

1. Make How To And Tutorials

In Instagram stories creating how-to videos is one of the easiest ways to increase your video views. If you want to get instant views, buy story views for Instagram to boost your views count and add that story in your highlights to attract more audience to your profile. Educational content is viral on Instagram, so making tutorial videos will help you get more views and increase your content reach. Additionally, research says tutorial and step-by-step videos get 2.5% more engagement than regular posts. Share quick videos on stories and educate the audience about your brands.

2. Share User Generated Content

Many brands share user-generated content in their stories by tagging their photos or account. Stories are the best place to post UGC and help you to get more followers to your account. UGC is content that is created by your fans or followers about your brand. While posting these videos in your stories can increase your brand reach and trust among the audience. Sharing UGC organically increases your reach without spending money on Instagram ads.

3. Use Stories To Promote Your Brands

You can use Instagram stories for marketing your brand, and it helps you get thousands of new audiences to your profile. If you are a product-based business, then you can use Instagram stories to enhance your business reach. Use stories to offer some special offers and get many views for your stories. In any online platform, people will always look for offers and discounts. It’s the perfect time to make discounts and boost your followers to turn into your customers.

4.Run Instagram story Ads

Many brands have seen success using Instagram story ads and get great results for their business. Also, Instagram story ads are one of the most effective ways to reach your target audience and increase your business and sales. Here are a few tips you should consider while posting story ads. 

  • Use 1200X 628 pixel full screen for your photos
  • Add less text on your image or posts
  • Create videos with sound

These are the few tips you should use while creating Instagram story ads. 

5. Behind The Scene Stories

Share your brands behind the scene videos in your stories to attack your audience’s attention. If you share a peek behind the scene, it helps your audience to connect with your brand. Many people like to see how their favorite brands are manufactured and delivered to the services. Behind the scenes, videos are very much liked by the audience. If you frequently post these types of videos, it will help you get more video impressions. Also, you can buy impressions for Instagram posts and encourage many new followers to your account. 


Stories have become more popular on Instagram, and it offers many opportunities for brands to enhance their business. Post high-quality stories and attract more audiences to your profile. On the huge platform, think creatively to make attractive videos and stand out from the crowd. 

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