When it comes to social media marketing for Generation Z, there’s no contest: Instagram is king. Instagram can do much more than help you gain a million followers; all you need are the appropriate marketing strategies, or, to put it another way, the appropriate Instagram marketing tool, to pique the interest of your target audience and spread your message effectively.
Instagram contests and giveaways are a great way to increase your following with minimal work and maximum results.
If you’re new to the marketing world and have no idea how Instagram giveaways can boost brand awareness and participation, then read this primer and implement some of our ideas.
The Theory Behind Instagram Contest Prizes
For a limited time, brands can run promotional campaigns on Instagram called “giveaways,” in which users can enter to win products by completing a variety of predetermined tasks. It’s common practise for Instagram giveaways to ask entrants to comment on posts, follow the brand’s accounts, and share the giveaway with their own followers in exchange for the chance to win prizes.
On the other hand, this isn’t the end of it!
Instagram promotions can be livelier if the giveaways are framed as a contest in which the audience members have a chance to win a substantial prize. You could, for instance, have them make a commercial for your product, or have them take photos that somehow incorporate your company’s identity. The following step is for them to send in their entries and hopefully win something.
Therefore, you can tailor Instagram giveaway ideas to your brand’s specialty, the characteristics of your target audience, and your desired outcomes.
Here are a few quick advantages of hosting an Instagram giveaway before we dive into the potential Instagram giveaway ideas to implement.
The Best Reasons to Host Instagram Contests
Instagram giveaways are a lot of fun to run and can yield excellent results for your brand with minimal effort on your part. Here are some of the best results you can expect from hosting a cool Instagram contest.
1. Increase Interest from Your Viewers
Increased audience participation is the greatest benefit of using Instagram giveaway ideas. Users can engage with your brand and gain a better grasp of your services when they take part in contests and giveaways. In order to get a better reaction from your audience, you should try out ideas that are simple to participate in, such as a poll, a comment-to-win, and others.
2. Create Potential Customers of High Quality
Long-term, creative Instagram giveaway ideas can help you build a loyal customer base. By providing samples of your goods to contest winners and participants, you increase the likelihood that they will purchase from you in the future. If they like what they see, they may become a regular buyer. A customer’s positive experience with your product may inspire them to recommend it to other potential buyers.
3. Successful Advertising Tactics
Naturally, coming up with creative Instagram giveaways can be a successful advertising tactic. Gather user-generated content that can be easily repurposed and used as customer endorsements across all of your social media channels. You can propel your company forward by using this single strategy to boost engagement, website traffic, and brand recognition.
Tutorial on Creating a Viral Instagram Giveaway
You’ve probably been intrigued by the idea of hosting a giveaway on Instagram up until this point. But it’s not simple unless you plan it out in advance.
Here are some easy-to-follow instructions to help you organise a winning Instagram contest.
1. Establish Goals and Define Objectives
It’s important to have a clear idea of your end goal before you start brainstorming Instagram giveaway post ideas. Increasing one’s fan base can involve a wide variety of tactics, including but not limited to: partnering with well-known figures, posting frequently about one’s brand on various social media platforms, and so on.
Establish a target and incentivize achievement with appropriate rewards.
2. A Rough Outline of the Contest’s Specifics
Above, you saw an example of a recent giveaway hosted by Social Champ, and that’s pretty much it.
After settling on the reason for the giveaway and the item itself, the next step is to formulate a procedure for audience comprehension and efficient operation.
Make an Instagram post that will go on user profiles and stories that is both informative and accessible.
The user must be told how to enter the contest.
- Eligibility Criteria: Clearly define the conditions under which a user is considered eligible to participate in the giveaway.
- Indicate the last day and time frame in which contestants can send in their submissions.
- Include the declared prize for the winner prominently. Keep in mind that if you want more people to learn about it and get involved, you need to present it in a way that is both inviting and engaging.
- Winner Announcement: Include the criteria by which you will evaluate the submissions to ensure diversity and impartiality. Include the time and date that a winner will be announced. Using this method, your audience will remain captivated and engaged throughout your presentation.
- These simple rules will help you design a creative and visually appealing giveaway campaign. Regular static posting won’t get nearly the same response as content with catchy brand-promoting punchlines and beautiful visuals that illustrate the theme.
3. Pick Your Punishment
If you want your Instagram campaign to be successful in the long run, think about that goal when choosing a reward. An extravagant gift will attract a bunch of people who are only interested in taking part because of the freebie, but will do nothing to advance your company’s image.
However, by offering a more brand-friendly prize, you can avoid targeting irrelevant and unauthentic leads. For instance, a gift basket containing a selection of your products, a buy-one-get-one-free offer, loyalty points, a free membership, or a discount voucher for a future purchase are all viable options for a credible and promotional reward.