Ryan LeeIf used correctly, hashtags can be a highly effective marketing tool. While most people just stuff them into their posts, a few smart ones actually keep track of them.
Fortunately, you can lighten your load with the help of a variety of hashtag analytics tools.
You can monitor the success of your campaign and learn valuable insights about your target demographic and the competition with the help of a hashtag tool.
The importance of tracking the success of hashtags is discussed.
Maintaining a focus on proving the success of your marketing efforts is essential. Some of the many benefits of tracking hashtag success include the following:
- Determine the amount of people who were exposed to your hashtag and how many interacted with it.
- Determine Who Is Using Your Hashtag by Monitoring Their Demographics
- Segment Target Viewers: You can find your target audience by using A/B testing on hashtags.
- Find the Decision-Makers: Discover the most effective marketing influencers. ROI
- Investigating the Competition: Assess your performance in relation to that of your peers.
- Opinion Survey: Keep tabs on how your brand is perceived by the public.
6 good reasons to track hashtag success.
Here are some of the strongest arguments in favour of keeping a close eye on how well a given hashtag does.
1. Track Consumer Interaction with Your Brand
Understanding how many people have seen your content is the most obvious benefit of tracking your hashtag’s performance.
Drunk Elephant, a skincare company, promotes its miniature versions (dubbed “The Littles”) on Instagram with the hashtag #TheLittles.
If you want to know how many people have seen, liked, shared, or engaged with a particular campaign, all you have to do is follow the hashtag.
2. Figure out who you’re writing for.
It is in the interest of any company to learn as much as possible about its clientele.
Why? Because understanding the customer’s perspective will help you establish a rapport with them.
Therefore, why not include them in a discussion?
You can get a qualitative sense of your audience by seeing who is engaging with your hashtag; from there, you can tailor future updates to the interests and preferences you discover in your audience’s behaviour.
You can get hard numbers that will help guide your strategy.
You can see if your branded hashtag is getting any traction in the countries you’re hoping to break into, for instance.
You can use a hashtag analytics tool to research trending hashtags in the country of your choice if it’s not resonating there.
3. Break Up Your Viewers
Most people overlook this crucial detail.
Using hashtags, you can zero in on the specific members of your target audience.
Let’s pretend, for the sake of argument, that the reach of #HashtagA and #HashtagB, both of which your brand uses, is about the same.
Using hashtag analytics, you can analyse each hashtag to see which one is getting reach with the audience you care most about.
For example, you may learn that men prefer #HashtagA, but women prefer #HashtagB. If your true target audience is women, then you should be pushing for use of #HashtagB.
Over time, you can test and repeat this process to narrow down your campaigns to be most effective for the exact customer you want.
4. Identify Brand Advocates & Influencers
When identifying possible influencers for your brand, your best bet is to choose people who most organically mesh with your product or service.
Therefore, measuring the most popular accounts who have used a certain hashtag is a great way to flag potential ambassadors that would deliver the best ROI.
For example, if you were a national Mexican restaurant chain, you might want to find the most influential people that regularly post on #TacoTuesday, as they’re a natural fit for a collaboration.
Lebron James is a huge advocate for Taco Tuesday, making him a fitting choice for a #tacotuesday campaign.
Or if you already have advocates posting on your hashtags, you can measure which influencers are garnering the most attention. Not only are they more likely to accept a partnership, their audience is also already suited to your brand.
5.Competitor & Content Research
Don’t just track your own hashtags!
By benchmarking against competitor hashtags, you’ll be able to set reasonable expectations for how your campaign may perform and unlock insights as to what you could be doing better.
Or, to educate your content strategy, you may want to track hashtags in your industry to learn what types of content your target demographic engages with most.
6.Sentiment Analysis
Beyond pure quantity, it’s important to know how people feel about a topic.
Ultimately, your goal is to create a positive sentiment around your brand, so tracking sentiment analysis is another insight into whether or not content on a particular hashtag is positive or negative in nature.
For example, if #CampaignA received more reach than #CampaignB, but #CampaignA had sentiment that was 20% positive and #CampaignB was 80% positive, you’d likely stick with #CampaignB.
Outside of using sentiment analysis on your hashtags, you can also use sentiment analysis to identify unbranded hashtags that are well-received to try to create a positive brand association.