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If it were up to ola ogunlolu (@therookiehooker ), he’d spend all his time “making pretty things out of yarn.” that’s why his hashtag, #whpwhatyoulove, shows him surrounded by his crocheted creations in full bloom. 🌻 🏵 🌼 #whpuptome
photo by @therookiehooker

5 hours ago comment 2,360 star 261k

Cue the “free bird” guitar solo. max jabs and nono konopka (@bikingborders ) are two intrepid adventurers biking from berlin to beijing to help raise money for schools. their hashtag is #whpfreedom, something they’ve fully embraced on the road. 🚲 🚲 #whpuptome photo by @bikingborders

6 hours ago comment 2,250 star 358k

Reach for the star suit, and one day it could be you walking on the moon. 🌕 photographer danielle awwad (@littlefarmphotography ) was inspired to make her hashtag, #whponeday, after seeing her son coming into close contact with his potential future.
follow along as we share more of our favorite submissions to last weekend’s hashtag project, #whpuptome.
photo by @littlefarmphotography

7 hours ago comment 2,642 star 424k

Sport has inspired me in my life, and it inspires people all around the world,” says tennis star novak djokovic (@djokernole ), who is currently ranked number one in the world for men’s singles. 🎾 “it is a force for incredible good and can transform people’s lives for the better.”
at the 2019 laureus world sports awards (@laureussport ) in monaco, novak took home the award for sportsman of the year. “i always love coming to the laureus world sports awards,” he says. “it’s a chance to catch up with great friends and sporting legends!” #laureus19

10 hours ago comment 3,224 star 321k

Hair and makeup tests. model castings. final fittings and alterations. all at the same time. that’s #nyfw for fashion designer christian cowan (@christiancowan ). “it kind of feels weirdly under control, which scares me maybe even more,” christian said two days before his fashion show. “i feel like there should be some huge issue we’re dealing with.” (better to save the drama for the runway.)
for his latest collection, christian was inspired by the excess of modern culture. he used watches, crystals and lots of neon to poke fun at the concept that more is more.
christian is also proud of having a diverse runway that includes plus-size models and trans models. “i never grew up wanting to dress just one type of woman. that wasn’t the dream,” he says. “i want to dress all kinds of women.”
today on our igtv channel, the young designer invites us into his studio and backstage at his show.

Yesterday comment 6,634 star 461k

From model casting to final fittings, we go behind the scenes during #nyfw with fashion designer christian cowan (@christiancowan ).

Yesterday comment 4,547 star 770k

Hello, world! today’s #weeklyfluff is coco, a congo african grey parrot who’s feeling particularly co-dependent after valentine’s day. “she will follow me all around,” says coco’s human jackie persaud (@mss_jackie_j ). “once she loses [sight of] me, she will scream like a toddler and ask, ‘where you? where you? where you?’”
deep down, coco just wants your undivided attention.
photo by @mss_jackie_j

4 days ago comment 11,490 star 852k

Weekend hashtag project: #whpuptome the theme this week? you get to pick! this weekend the challenge is to come up with your very own whp theme and bring it to life through photos and videos. need some inspiration? check out this image by floral designer doan ly (@doan_ly ). here are some tips to get started:
💡 find your inspiration. think about the people or things that mean the most to you, whether it’s a childhood memory or a favorite work of art.
💡 make the rules. then break the rules. since you get to pick the theme, we’re giving you full permission to tap into your imagination, explore your interests and showcase your creativity.
💡 explain your theme. in addition to #whpuptome, include your own make-believe whp hashtag in your caption. write about your theme and its inspiration.
project rules: please add the #whpuptome hashtag only to photos and videos shared over this weekend and only submit your own visuals to the project. by adding the #whpuptome hashtag, you consent to and grant instagram all rights to repost your photo or video. if you include music in your video submissions, please only use music to which you own the rights. any tagged photo or video shared over the weekend with the #whpuptome hashtag is eligible for the project and, if selected, to be featured next week.
featured photo by @doan_ly

4 days ago comment 5,430 star 762k

To honor the black community on instagram and celebrate #blackhistorymonth, we’re sharing another story in our series #shareblackstories. this month and beyond, follow along and share your unique perspective using the hashtag.
through the art of wearing a headwrap, paola mathe (@findingpaola ) discovered a community of women with their own vision for the future. “i want to create bold, colorful images of black women of all nationalities, backgrounds and social classes,” paola says. “images i wish my 5-year-old self could see.”
growing up in pétion-ville, haiti, paola vividly remembers the first time she wore a headwrap at the age of 7. “it made me feel beautiful for the very first time,” she says. as an adult now living in austin, texas, paola sees a headscarf as a sign of strength and confidence. “it makes me feel taller,” she says. “like i’m standing with an army of my ancestors who fought for me to be here.”
in 2014, paola founded fanm djanm (@fanmdjanm ), a company dedicated to selling headwraps and cultivating a community around them. in haitian creole it means “strong woman.” “that’s who i wanted to celebrate with my headwraps,” paola says.
see more stunning images of paola wearing her signature headscarves, right now on our story.
photo by @findingpaola

4 days ago comment 5,143 star 576k

💌 happy #valentinesday! we have a gift for you. 💌 meet shane burcaw (@shaneburcaw ) and hannah aylward (@hannahayl ) who — like any great modern love story — met with a little help from technology. 🙃 hannah made the first move; she reached out to shane after watching a documentary about his life. today, the pair lives together in minnesota where 26-year-old shane is an author and hannah, 23, is a college senior, studying sociology.
“at first, i think people are a little unsure of what to think of our relationship since i am in a wheelchair, and i rely on hannah for a lot of my day-to-day care,” says shane, who lives with spinal muscular atrophy, a genetic disease affecting the part of the nervous system that controls voluntary muscle movement. “i think people assume that shane needs more caregiving than he does,” adds hannah. “anything that i do to help him is just us hanging out together. and we don’t see it as girlfriend time versus caregiving time. it’s all just us being together.”
the couple is on a mission to normalize inter-abled relationships. “it shows people that having a disability isn’t a sad, depressing existence,” says hannah. “and people who are able-bodied can be in amazing relationships with people who have disabilities.”
today on our story and our igtv channel, we’re celebrating hannah and shane’s love. (p.s. grab your tissues. this one’s a tear-jerker.) ❤️

5 days ago comment 9,481 star 1m

We’re celebrating shane burcaw (@shaneburcaw ) and hannah aylward's (@hannahayl ) love for #valentinesday! each wrote a 💌 to the other.

5 days ago comment 18,880 star 2m

Love turns a house into a home. photographer christopher funk (@cfunk44 ) created this photo of a miniature house being lifted by red map pins, shaped like a heart. “i’m a huge believer of spreading positive energy into the world,” christopher says. “and love does just that.” #whp❤️
photo by @cfunk44

6 days ago comment 15,094 star 2m