imogene + willie made with love / made to last. founded in 2009, we set up shop in a 1950s service station... forever on the quest to make the perfect jeans. https://bit.ly/2KS7LDJ
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1,852 following

Don’t forget, supper and song is tonight at the shop from 6-9 pm!

come with friends, come with family, just come.
all are welcome. ♥️

19 hours ago comment 1 star 257

+ a memorial day weekend sale +

this memorial day weekend, we want to make sure you feel the love.

take 20% off anything ya like, just use or mention code take20 (online & in-store)

ends tuesday, may 28th, at midnight. 🌿

Yesterday comment 6 star 681

⚡️ barton slim is back baby ⚡️ ( + link in bio )

Yesterday comment 1 star 302

The forecast is perfect and supper + song is tomorrow night ya’ll. from 6–9pm (music starts at 7pm), come by our backyard for an evening of music with @courtneymarieandrews and @sadlervaden . we'll also have @thegrilledcheeserie food truck on the property cookin' up killer grilled cheese sandwiches, bring some cash if you’re hungry. we hope to see you here (link in our profile with more details ✔️)

Yesterday comment 6 star 636

It’s that time of year again ⚡️

2 days ago comment 5 star 262

When we started looking for a new rigid denim fabric, we didn't just want to replace our tried and true cone denim - the fabric that had been our go-to for almost 10 years. we wanted to take heed to everything we've learned over the past decade... to look seriously at what we humbly believe is the best d**n pair of jeans you can find, and find a new fabric that makes them even better.

we spent the past 7 months making sure this was the fabric we believe in, above all others. now we are thrilled with the decision, and we are beyond honored to have the opportunity to add another legendary denim mill to our family.

introducing, the barton slim indigo rigid jp, sewn in a 13.5oz selvage denim loomed in japan by the legendary nihon menpu mill. ( + link in bio )

2 days ago comment 8 star 435

Nashville, supper and song is back!

it’s going down this thursday, may 23rd, and the weather is looking perfect.

you know the drill; byob and a blanket! music starts at 7, and we’ll be wrapping up at 9.

all are welcome; we can’t wait to see you there ♥️

3 days ago comment 18 star 875

😍👖 that new new - coming tomorrow.

3 days ago comment 2 star 360

A continuation of our recent love affair with washed down, bleached, and sunkissed indigo fabrics.

our goal will always be to create timeless, sophisticated, albeit simple pieces that give you the freedom to express your personal style - clothes that give you further confidence to embrace and celebrate who you are.

introducing, the anni painter's coat in faded indigo. ( + link in bio )

3 days ago comment 2 star 271

“feelin cute might delete later” olive 🐶

5 days ago comment 5 star 518

The story of this fabric is a story of a happy accident.
a few months ago - we found a fabric and we fell in love with it... like, really fell in love. it spoke to us, but it didn’t quite make sense for us to use it for any of the styles that we make.
we tried to let it pass, but were hell bent to find a way to share our love of the fabric with you. so, almost as a joke - we sewed up a fetihye. we laughed at ourselves for having false belief that it might turn out as a beauty. but in the end, that’s just what happened.
sewn out of an intricate and open indigo tweed from the pant’s namesake country, and then washed with a simple rinse, kissed with bleach, and faded by the sun. we are tickled with the happy accident that came to be known as fethiye in faded indigo.
fethiye, our unisex lounge pant is highly adjustable, featuring a drawstring waist; a single back patch pocket; and a gusseted crotch, making it the perfect pant to lounge in on saturday afternoon.
( + link in bio )

5 days ago comment 9 star 804

Our new fit, sophie weston is quickly becoming one of our most popular fits. partially due to the fabric: an intentional nod to the fabric used in a 70s era jeans made of oe fabric. with a wash invokes ease, and timelessness. the result? pure nostalgia.

but of course, there's that fit: starting with our beloved high rise elizabeth fit up top, but with a straight leg. a high rise that's fitted through the hips and seat - then straight from the thigh, all the way down to the leg opening. ( + link in profile )

1 weeks ago comment 47 star 1,860