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Photo by @deevitee
that feeling when you’re juuuuust too tall for #whphidden.

12 hours ago comment 7,590 star 1m

Photo by @a_bunchofdogs
good try, buddy! we still spotted you. #whphidden

13 hours ago comment 4,121 star 734k

Photo by @dieggoo
a natural hiding spot for #whphidden 🌿👀
follow along to see more of our favorites from last weekend’s hashtag project.

14 hours ago comment 3,124 star 562k

Photo by @amivitale
american photographer, filmmaker and writer ami vitale (@amivitale ) tirelessly shares the story of the reteti elephant sanctuary (@r.e.s.c.u.e ), an organization in northern kenya that rescues, raises and releases orphaned and abandoned baby elephants. “i want to shine a light on these unsung heroes that are out there changing the destiny of their own landscape,” says ami. due to ivory poaching and climate change, more and more elephants are in need of care and protection. reteti was founded in 2016 by the native samburu people to meet that need. “this place is 100 percent indigenously owned and run, which makes it different from every other elephant sanctuary, where there are a lot of outsiders and volunteers,” says ami. “it’s really unique, and it gives the samburu people a lot of pride. i want people to know about this place because it’s incredibly inspiring, and could be a blueprint for others.” 🐘

today is #worldelephantday. to celebrate, join ami at reteti elephant sanctuary today on our story and on our igtv channel. to watch igtv, update your app now, then look for the new icon in the top right corner of feed.

Yesterday comment 9,247 star 1m

Featured photo by @brookedidonato
weekend hashtag project: #whphidden this weekend for #whphidden, the goal is to play a visual game of hide-and-seek. here are some tips to get you started:
play peekaboo. take a portrait of a friend peering out from behind a curtain or through their fingers, or capture your pup’s paws sticking out from underneath the bedding on a lazy sunday morning.
blend in with your environment. dress in colors that provide camouflage, or use your body to mimic shapes and shadows in the background. pull the camera back so you have to search to find the subject of your photo within the wide frame.
show us your favorite hideaways. head out to an off-the-grid cabin for the weekend, or spend an afternoon in solitude in a quiet corner of your favorite coffee shop.
project rules: please add the #whphidden hashtag only to photos and videos shared over this weekend and only submit your own visuals to the project. if you include music in your video submissions, please only use music to which you own the rights. any tagged photo or video shared over the weekend is eligible to be featured next week.

3 days ago comment 9,454 star 875k

Photo by @loriastern
when lori stern’s (@loriastern ) interests in edible flowers and organic cooking came together, her shortbread cookies were born. “the first time i made them, i used basic edible plants like nasturtium, lavender and sage,” says lori, a chef and caterer living in southern california. immediately, she noticed that some of the flowers stayed bright and beautiful after they came out of the oven, and others lost their color. “it’s like a never-ending science experiment,” says lori, who, after many batches of cookies, has figured out many of her favorite flowers to bake with, like pomegranate petal, calendula, geraniums and pansies.
whether she’s decorating cookies, custom wedding cakes or savory brunch recipes, lori loves every step of her work. “it’s so gratifying to feed people. i think it's the highest form of love.”
watch how lori makes her flower-topped cookies on our instagram story and our igtv channel. to watch igtv, update your app now, then look for the new icon in the top right corner of feed.

3 days ago comment 6,451 star 816k

Photo by @george_and_troja
hello, world! meet today's #weeklyfluff: troja (@george_and_troja ), an irish setter mix who can often be found exploring the majestic norwegian outdoors. “we live close to the countryside with the forest as our backyard, so she has been running between the trees since she was little,” says george, troja’s human. “troja wasn’t the most social or the strongest pup, but after years of challenging her to explore new things, see new places and meet other dogs and people, she has grown into a playful dog with an equal amount of passion for adventure and snacks.”

4 days ago comment 16,796 star 2m

Today, we’re in west hollywood with awkwafina (@awkwafina ) and henry golding (@henrygolding ), two stars from the new movie “crazy rich asians” (@crazyrichasians ). tune in to our story and our igtv channel now to hear them chat (over spicy avocado toast) about the craziest things they’ve done for love. to watch igtv, update your app now, then look for the new icon in the top right corner of feed.

5 days ago comment 8,168 star 742k

Photo by @dashapears.art
as part of her ongoing photo series, “me and myself,” photographer dasha pears (@dashapears.art ) explores the idea of one person having two different sides of their self. “#whpbestfriends is a way for me to show people that the most important person you should always be friends with is yourself.”

6 days ago comment 7,199 star 952k

Photo by @piggy_andthebrain
indy and juno (@piggy_andthebrain ) head off together, sniffing out a scent. “we got juno a month ago and they are inseparable,” says kendra dewitt, their human. “juno has been wonderful for indy and is bringing him out of his shell. and indy has been teaching her the wonderful things in life, like exploring a good trail.” #whpbestfriends

6 days ago comment 3,304 star 660k

Photo by @laurajhnstn
on the way to her kids’ school celebration of “superhero day,” laura prietto (@laurajhnstn ) captured her children in action. “my kids are 22 months apart, and while they certainly fight sometimes, they really are each other’s best friend,” she says. “when i saw #whpbestfriends, i knew it applied to these two in my life.”
follow along to see more of our favorites from last weekend’s hashtag project.

6 days ago comment 4,608 star 878k

Video by @chelseacutler
“tour is the most rewarding part of being an artist,” says musician chelsea cutler (@chelseacutler ), who recently stopped by instagram headquarters in nyc to perform a few songs. “every night you get to meet people who you have personally impacted and hear their stories and watch them sing your lyrics back to you. it is incredible to be performing these songs that mean so much to you and get to share that energy with the audience.”
check out a piece of chelsea’s performance on our story and our igtv channel. to watch igtv, update your app now, then look for the new icon in the top right corner of feed.

6 days ago comment 3,110 star 391k