Ryan LeeThe ways in which we communicate with one another and share information are evolving alongside the development of new digital technologies. The way we interact with one another is more malleable and dynamic than ever thanks to the rise of social media. TikTok is one of the newest platforms to join this digital upheaval.
Since its release in 2016, TikTok has amassed over 3 billion downloads and over 1 billion active users around the world. The site has grown ubiquitous in its users’ daily lives and the most popular social networking app in the world.
TikTok offers a tremendous possibility for influencer marketing as a platform built on user-generated content and genuineness. To promote their goods and services successfully, companies and brands can take advantage of the platform’s widespread popularity.
Using Influencers to Drive Engagement and Views on TikTok
When asked to define influencer marketing, most people think of TikTok. Essentially, it’s a method of working together with video makers to make promotional clips for your company. Brands may take advantage of social proof and brand credibility through partnerships with TikTok influencers without resorting to a hard sell.
While companies can set up their own TikTok profiles and share branded videos or sponsored advertisements, influencer-generated content (IGC) is more likely to attract a brand’s target audience. A third of all TikTokers say they’ve made a purchase after seeing it promoted by an influencer on the platform. Because of this, it’s wise for companies to devote a sizeable amount of their marketing funds on IGC. This tactic can attract active users from various demographics to a brand’s TikTok channel or website.
Advertisers’ Obsession with TikTok
TikTok has become a prominent social media network, providing new growth potential for businesses in the Philippines, thanks to its unique algorithm and its more than a billion monthly active users. The fact that creators of all sizes have an equal shot at becoming viral is one of TikTok’s greatest selling points as a marketing tool. TikTok’s algorithm improves the visibility of material from lesser-known creators, allowing them to reach a wider audience of people who share their interests without having to shell out as much money as larger channels do to promote their content.
TikTok is a favourite with marketers for several good reasons. In the first place, it’s a great medium for communicating with the younger generation. Users between the ages of 16 and 24 make up the app’s largest population, making it a great fit for firms advertising to that age range. Second, because of TikTok’s algorithm, it’s much simpler to get discovered by a larger audience, which can lead to substantial brand exposure. Because of the platform’s focus on originality and imagination, businesses may promote their unique character and raise brand recognition in a lighthearted and interesting way.
You Can Get Notoriety With Little Expenditures
Businesses may take advantage of a one-of-a-kind opportunity to create viral content on TikTok without spending a fortune. Since TikTok’s algorithm prioritises content quality and relevance over quantity of followers, it has become one of the most popular social networking apps.
TikTok’s Product Marketing Manager, Irina Weisfeiler, has stated that the platform places more weight on quality content than on a user’s number of followers. This implies that any company or individual using the platform has a chance to be seen by millions of people.
Because of its algorithm, advertisers can zero in on their intended audiences with greater precision.
The algorithm used by TikTok gives independent creators a better shot at online fame than they would have on competing platforms. TikTok does a great job at displaying content that is relevant to each individual user’s preferences, even when they don’t use the app. Marketers can strike gold with these pre-segmented audiences by placing their products and services in front of the people most likely to be interested in them.
Based on a user’s preferences and actions (such as watching a video till the end, listening to an audio clip, following an account, posting a remark, hiding a creator, or marking a video as inappropriate), TikTok will recommend videos to them. Creators are your gateway to these subcultures, and it all comes down to the stuff they provide.
The Best Way to Use TikTok Stars in Your Content
Many companies now use TikTok to promote their products and services. But, because to TikTok’s innovative algorithm, even less established producers have a shot at fame without shelling out a fortune to get the attention of popular TikTok users. Here’s where TikTok celebrities come in handy. They can provide as a platform for unfiltered, user-friendly material.
The following are some suggestions for using TikTok influencers into your overall TikTok strategy:
- Sponsored collaborations allow TikTok influencers to showcase raw, genuine material that really connects with viewers. A popular content creator’s instantly recognisable face can likewise halt page views.
- The best method to make the most of TikTok is to work with influential communities by collaborating with them to spark a trend and get their audience involved with your brand. When Aerie teamed up with niche influencers like Charli D’amelio, they were able to start a trend and increase their digital sales by 75% in the first quarter.
- Reviews of Products: Reviews of products are among the most commonly shared videos on TikTok. It’s also simple for them to transition into a paid partnership. Product evaluations can benefit from having influencers encourage audience participation by asking questions and compiling replies from their followers.
One Last Hint
TikTok has become a phenomenon in the Philippines, influencing the way young people there consume and interact with media. Due to its focus on originality and creativity, the platform is great for companies aiming to reach a younger audience, as it provides a platform where brands can share their unique voices and values while also increasing visibility in a lighthearted and interesting way.