Increasing one’s Instagram following is a challenging endeavour. Especially when there are already over 500 million active members on the network.

Despite our insistence that follower counts are meaningless vanity metrics, they remain impossible to ignore. If you want to be taken seriously on Instagram, you need to amass a sizable following.

More people will notice your material if you have a huge number of followers. Therefore, the more exposure your content receives, the more likely it is to elicit a response. These figures have the potential to become paying clients down the road. Furthermore, your followers could potentially become your first paying customers.

The tough part is gaining a steady stream of new fans the old-fashioned way. The Instagram algorithm makes it difficult to get followers organically. We’ve got you covered, though, with a short but thorough guide to increasing your Instagram following naturally.

Fine-tune Your Instagram Bio

The first step is to perfect your Instagram bio. Your Instagram bio is the first point of contact between your brand and its intended audience. Maintaining a complete and up-to-date profile with essential brand information is the first step in attracting a greater Instagram following.

Put up a brand logo or brand name as your profile image. This increases brand awareness and facilitates product recall.

The goal is to ensure that potential followers can quickly and easily find your user name.

Update Regularly with New Material

In order to attract more Instagram users to follow your brand, you need to post regularly.

If you don’t update regularly, people will forget about you and your brand. Keep up a regular posting schedule to give your followers something to anticipate.

In reality, Instagram’s algorithm considers how timely your post is when determining its placement in the homepage feed. Therefore, you need to be regular and active with your posting frequency if you want more people to join your follower base.

Create content that is useful to your target demographic

Your Instagram success or failure hinges on the quality of your posts. Make something that will get people talking and involved. Add value to your audience’s experience by teaching them something new or making them laugh. The goal is to build trust with your readers so they will return to your site for additional information or enjoyment.

Your brand and/or product(s) should inform how you frame and construct content that attracts customers. You can provide value to your target audience by focusing on the following types of content: how-to articles, reviews, quotes from notable people, trends in your business, memes, and hilarious videos.

Instagram is a great platform to show off your company culture, introduce your staff, and give your followers a behind-the-scenes look at your operations.

Prioritise video content

It’s generally accepted that video is one of the most interesting forms of online media right now. In general, people spend more time watching videos than any other type of content online.

Videos are a great way to capture attention and turn viewers into dedicated fans. Brand awareness can be increased through the use of videos to present your company’s services and goods in a more detailed and engaging manner.

Live videos are a fantastic content type for generating instantaneous brand interaction. The more people that interact with your material, the more people will see your brand. Engage your audience with your brand in real time by hosting engaging live streaming sessions.

Make the Most of Hashtags

Hashtags are an integral part of any Instagram marketing plan. Actually, hashtags help other users find your work on the platform.

Instagram lets you use up to 30 hashtags per post (including comments), but the sweet spot is 9-15. Get the most exposure possible on the platform by using the appropriate hashtags for your work.

Hashtags for photographs and videos should be used both generally and specifically for your brand. When posting to Instagram, use no more than two or three standard hashtags. Instagram also provides relevant hashtag recommendation features.


Equally essential to your brand’s discoverability as keywords are geotags. Don’t forget to include geotags in your posts. If you include a geotag in your post, it will be aggregated with all other posts that use that tag. More views for your content is a necessary precursor to gaining supporters using this method. Include location information in both your Instagram posts and stories.

Work With Key Opinion Leaders

Join forces with key opinion leaders to boost product awareness. Influencers typically have sizable followings that can be leveraged to increase exposure for your material. The Instagram platform offers a great opportunity to construct a successful Influencer marketing strategy for your brand and attract new customers.

The possibilities for collaborating with Influencers to produce content that attracts and retains readers are vast. Different types of Influencer marketing campaigns include product reviews, Instagram takeovers, and contests and giveaways.

Participate In-Channel With Your Viewers

Use your audience as a part of your conversation. Take the time to reply to your Instagram messages, compliments, and questions. This will allow you to get to know your target audience better and encourage them to spread the good word about your business.

Track the Success of Your Instagram Posts

You need to be aware of the brand’s successes and failures. You can learn more about your content’s performance on social media by using an analytics tool.

With the help of Unbox Social, you can track key performance indicators (KPIs) related to your content, allowing you to make educated decisions about how to go forward with your business.

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